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The Death of the Music Industry in 2008

The music business as we know it is dying a fast death and gone are those
days of selling CDs. That’s bad news for those still in the same old music
game but definitely not bad news for those willing to ride the new wave.
With all the new ways to reach a larger audience, there has never been more
opportunities for artists to step outside the traditional label
relationship to be more cost effective and still make money.

8 Music Promotion Trends for 2008

Viral Videos: We saw what it did for Soulja Boy.

Digital Sales: It’s killed CD sales but created new sales opportunities
(i.e. ringtones). Combine your digital sales with your social media
marketing strategy.

Free Music: It’s not completely free but funded by advertisers and
sponsors. Heard of RCRD LBL or Spiral Frog?

Online PR: Print media is always a great source of publicity but notice how
magazines are shrinking in size and becoming less content & way too much
ads. Besides, online PR gets your message out quicker and to a larger

Blog, Blog, & Blog: Besides using it to stay in touch with your audience,
blogging helps to increase your search engine rank.

Guerilla Marketing: Nothing beats in your face marketing. Just like how
Soulja Boy used guerilla marketing to promote his single & how Mike Jones
beat you upside the head until you said his name in your sleep.

Control at the Hands of Your Audience: It worked for Radiohead when they
let their fans name the price of their CD.

New media technologies: Myspace, Facebook, Bebo, Joost TV, Goodstorm
Mixtapes. Need I say more.

Fabiola Fleuranvil
N.Y.L.A. Entertainment Group
(404) 437-0078


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